- 52% of respondents think the term 'cougar' is simply a marketing ploy while 41% find the term derogatory and 20% find it sexist. Only 27% find the expression fun, while a rather interesting (?) 9% see it as being empowering and/or inspirational.
- Weight is the single most annoying thing about middle-age. Followed by gravity.
- We're about half/half regarding willingness to undergo plastic surgery, with the most popular procedures (if money were no object) being boob-lifts, face-lifts, and tummy tucks.
- A staggering 60% see the proverbial empty nest as being a new chapter, with only 12% seeing it through a lens of sadness/nostalgia and a mere 5% linking it primarily with loneliness.
- Respondents overwhelmingly demonstrated a preference towards those in the public eye for their achievements (such as Hilary Clinton, Susan Sarandon, Ellen Degeneres, Aung Sun Suu Kyi), rather than those framed by a primary focus on appearance (such as Courtney Cox, Demi Moore etc). Unless, that is, your name is Sarah Palin. With just 0.7% of respondents indicating an admiration for this particular lady, I think we can breathe just a little easier.
- In terms of contentment, middle-aged women rate their families the highest and their sex lives the lowest. Paradoxically many are very content with their partners (48%) - so it seems it's just the sex that sucks. Or doesn't.
There's lots more stuff to come and I anticipate several weeks of enjoyment putting it all together (what can I say? I like research; but then all those percentages and pie-charts, what's not to like?). So if you haven't yet, please add your two-bobs worth to the mix by visiting the survey here. The more the merrier!